Two out every five cars sold by Volvo in Europe is an electric vehicle - either pure-EV or plug-in hybrid - with the Recharge range of cars representing 40% of the Swedish firm's sales in the region.
Worldwide, the number is lower but still strong, with 24% of cars sold able to be plugged in by customers. Volvo's strategy has seen a plug-in hybrid model - at least one, and in some ranges two - introduced in every badge available.
It's possible because Volvo's two platforms were designed from scratch to be able to take electric vehicle components - batteries, charging systems, and motors - ensuring there is no compromise for customers.
With lower running costs associated with electric vehicles, buyers are clearly picking Volvo's Recharge line-up in increasing numbers. Most of those sales will be made up of PHEV models, though as of the end of last year, Volvo has introduced its first pure-electric vehicle in the XC40 Recharge.
The SUV has a range of more than 250 miles on a charge, ultra-rapid charging capabilities, and more load space than the conventional petrol or PHEV versions.
It complements the rest of Volvo's Recharge range, which sees the S60, V60, S90, V90, XC40, XC60, and XC90 all available with PHEV variants. Volvo's second pure-EV - the C40 Recharge - is due in the near future.